Make your TV channel interactive and boost up the revenue from ads!

In general, interactive advertisements represent a huge step forward in consumer-provider communication. Its goal is to increase advertisement effectiveness by giving consumer wider choice and control over the information received about certain products and/or services. For example, TV users can find out more information about the product that is currently streamed on the TV by simply sending a request for more info via their remote control.

We have developed an iTV application that does exactly that, and this is just one small example which demonstrates the possibilities of interactive advertisement. The scenario of its use is simple and its principle is reusable for other scenarios and interactive applications.